The concept was implemented by Rahul and Radha Mhaske in year 1999.It was started as a small eatery in Model colony Pune which was eventually converted into a QSR and was shifted to F.C Rd in 2001.

CORN CLUB was a purposeful initiative of the couple as they wanted to showcase Sweet corn and Baby corn recipes to promote the new crops of Sweet corn and Baby corn, which was their farming innovation then.

It all began at their family farms from the year 1995.Getting fresh crop throughout the year was a big challenge to run a QSR.Rahul thus formed a company of farmers who could grow Sweet corn for them round the year. Thus CORN CLUB was merged in the company entitled MONSOON AGRO BIO

LTD.(MABl)

The contract farming initiative was experimented successfully by MABL in the Pune region.

Another big challenge to implement contract farming was the availability of Quality hybrid seeds.

Unfortunately the farmers had to rely on imported seeds, which were restricted to import. Thus the seeds were smuggled and were exorbitantly priced, between Rs 4000 to 5000 per kg.

Rahul Mhaske did the herculean task of convincing the Government of India to allow free imports of Sweet corn and Baby corn seeds as they were vegetables.

The pursuit was successful in year 2002 and today farmers are getting Quality seeds at Rs 1500 per kg.